Chute your pants at Hointer

I stumbled upon the Hointer popup store at Pacific Place today. It's where the Restoration Hardware used to be. After scanning the poster-sized write-ups from Forbes, Geekwire, etc., in the front window, I was curious about this minimalist space peppered with suspended pants (not pants with suspenders, though) labeled with QR codes.

The nice young clerk in the shop was very helpful when I asked him about the business plan; very knowledgeable dude, which is always refreshing. Here're the basics of shopping at Hointer:

• Cruise around the store and find jeans you'd like to try on.
• Use your smartphone to scan the jeans' QR code tag. (This requires you to download their app, which is available for iPhone, Android, and Windows). You can also ask a clerk to scan the tag for you, if you don't want to download the app or your phone is being used by your dog/toddler/grandchild. Another option: hold your phone up to the accompanying NCF (near field communication) tag.
• The app asks you for your size, and you tell it the usual lies.
• The item is added to a virtual shopping cart, and you can keep shopping, or click a "try on" button, which tells you which numbered dressing room to use.

Now, I think the best part of this is how your jeans get delivered to the dressing room. So if you don't want to miss the fun, be within striding distance of the dressing room when you click "try on." Because your jeans get delivered to your room down a chute in the wall!

That's right, a mechanized delivery system works its magic like tiny orphan hands replacing empty spools in a Victorian England cotton mill. My hope is that you feel free to sing Raymond Scott's "Powerhouse" in a doo-dee-doo fashion while donning your fresh-from-the-robot-hands pants.

It's an interesting business plan: target customers who want to avoid the kerfuffle of digging through racks and shelves, and give the product 360° display space so people can picture what their bums will look like in the jeans. "Showcasing," the consumer behavior of snooping around a brick & mortar retail shop to check out products  and pricing before heading to the web to purchase, is giving both online and physical shops a run for their money. So this is an interesting idea that bridges those two shopping experiences.

One thing that Hointer has invested in is customer service. The two guys I spoke with where very friendly and helpful. So if you still want to interact with humans while you shop, Hointer's filling that need.

So what do you think? Is this type of shopping for you? Have you shopped at Hointer? What did you think?